Howdy, I’m Roger. I’m a 5-foot-10-inch (6 feet on Tinder) copywriter from San Diego.

Most recently I was a brand copywriter at Apple. I crafted campaigns for iPhone 14,15,16, iPad, & Apple Vision Pro.

I want to make ads that hold your attention just long enough to stop you from pressing the skip button.

When I told my parents I was going to be a copywriter, they thought I’d be using my Political Science degree to draft copyright law documents. I’m thankful, that’s not the case.

I’m also thankful that you’re reading this.

But most of all, I’m thankful for that random YouTube pre-roll ad from Powerade I watched a few years ago. You were the catalyst for me becoming a copywriter.

You were the best ad I never skipped.